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Klaus Harnack and Tobias Humpert as speakers at the German Fashion Trade Congress

On November 8th, Klaus Harnack and Tobias Humpert gave a lecture on the topic "The Future of the Fashion and Lifestyle Industry - Strategic Challenges, Fields of Action, Recommendations" as part of the German Fashion Trade Congress in Düsseldorf.

Further information about the congress can be found at this link.

The Sports Trade Congress on November 14th in Munich - Strategies for Trade and Industry

On November 14th, 2018, this year's sports trade congress will take place in Munich.   Here you can find out how new market participants, increasing technology and changing consumer behavior are creating new market distributions.

At the Sports Trade Congress dealers and manufacturers analyze the challenges and opportunities of the market.   Ole Schartl will also give a lecture on this topic at this congress "Increase Return Together - How Cooperative Commodity Planning and Control Will Be Successful"   Do not miss this presentation and get yourself another ticket.   

Find out more about the event here.

OMNI-CHANNEL-EXPERIENCE INDEX 2018

In an increasingly digital market, consumers can access an inexhaustible supply from a multitude of retailers in just a few clicks. In this highly competitive environment, the (cross-channel) customer journey increasingly becomes the factor determining the success or failure of a retailer. Customer demands are rising rapidly. The issue is not just whether the digital functions and channel-linking services considered relevant from the shopper point of view are offered, but also what kind of quality the shopper experiences when using them. Only those who can successfully turn the shoppers’ search and buying process in every channel and across channels into a seamless and excellent experience will be able to prevail in the digital market environment. 

The OMNICHANNEL EXPERIENCE INDEX 2018 delivers a comprehensive picture of the fashion industry’s current development status and forms the basis for a company-specific benchmark analysis for concept creation and ongoing monitoring. This White Paper gives you a taste of some of the elements of the customer journey, presented in the form of a summary index of all analysed companies. If you are interested in an individual benchmark comparison of your company against selected competitors in your home market or market participants in the US, please do not hesitate to contact us.