h+p objective in the area of comparative studies is to generate individual benchmarks. A large number of influencing factors will be taken into consideration, e.g. company size, company structures, stocked assortments, price ranges, external influences etc..
Comparing your company values to the benchmark will determine and visualise development potential. Based on the identified potential and together with our consultants, strategic objectives will be defined, that will then be brought into operation with the help of our master plans.
Based on our extensive and very granular data panel, we offer a variety of products and services.
Via the “hap” (hachmeister+partner analysis portal) you can access current market developments with any web-enabled device anywhere and anytime.
You now have access to your latest reports 24/7, can show all key performance data of brands/ranges through the integrated analysis function and immediately compare them with your own company’s values right in the portal.
First Feedback of our Clients:
You want to use our “hap”? The prerequisite is a basic client contract with us. For questions please contact Mr Frank Ganzasch:
Phone: +49(0)521 / 2995-132
Follow this procedure:
Via this link you can apply for guest access and gain an initial overview of the “hap”. hachmeister+partner staff will contact you to schedule an appointment for a personal introduction / brief training. Jointly we will lay down the individual access rights for your users (analyses, authority areas). After this appointment you will already have full access to all functionalities and benefit from using the “hap”.
At present, more than 1,200 people already have access to the portal and benefit from its use.
>>To the hap click here
Based on our comprehensive data panel, we offer a wide range of products and services.
Apart from standardised products and those specifically agreed upon with the client, individual services are a part of our portfolio.
These services comprise the assistance with individual requests as well as the analysis of certain aspects. Our profound knowledge of the fashion sector, a unique data pool as well as a methodical approach are the prerequisites for decision-supporting results.
The fashion industry is faced with major challenges.
On the basis of our extensive market knowledge we offer you actionable insights!
h + p boasts a unique, granular data pool for fashion, footwear, sports, bodywear and accessories – and we are in a position to enrich it even further with cutting-edge analysis methods.
In the process we drill down from a global brand view down to the article level.
Where does future growth/market potential emerge for me, what do other brands do better (or worse), how does my brand position itself in the competitive environment? And who is actually my shopper?
Contact us with your individual questions here!
Or call us on telephone +49(0)521 - 2995-110
Here you’ll find the results of a representative shopper study on>> fashion
Shopper migrations from and to renowned product specialists:
Who am I losing shoppers to, who am I gaining shoppers from?
And which age group, spending bracket, style group, shopper type goes
Brand universe: holistic representation of the relevant brands in the portfolio of your shoppers, brand affinity of premium shoppers, sales shoppers, etc.
Market/Brand Structures and Developments
Analysis of performance data of a product specialist as well as of their competitors for a sub-range down to the article/price level.
Where are my opportunities/potentials compared to my direct competitors?
How should replenishment be optimised in keeping with demand? Which price points can be strengthened?