Privacy Policy

This privacy policy explains the nature, scope and purpose of the processing of personal data (hereinafter referred to as ‘data’) within our online offering and the associated websites, functions and content, as well as external online presences, such as our social media profiles (hereinafter collectively referred to as ‘online offering’). With regard to the terms used, such as ‘processing’ or ‘controller’, we refer to the definitions in Art. 4 of the Datenschutzgrundverordnung (DSGVO).

 

Responsible party

h + p hachmeister + partner GmbH
Unternehmensberatung
Sitz Bielefeld, Registergericht: Amtsgericht Bielefeld HRB 46270.
Represented by the managing directors Frank Ganzasch, Tobias Humpert, Guido Hardy, Dennis Coort.

Meisenstraße 94, 33607 Bielefeld
T: 0521/2995-0, F: 0521/2995-222
E-Mail: info@hachmeister-partner.de

Link to legal notice: http://hachmeister-partner.de/impressum.html

Contact data protection officer at hachmeister + partner: datenschutz@hachmeister-partner.de

Contact details of the data protection officer
PROLIANCE GmbH
www.datenschutzexperte.de
Leopoldstr. 21
80802 München
datenschutzbeauftragter@datenschutzexperte.de

When contacting the data protection officer, please state the company to which your enquiry relates. Please refrain from including sensitive information such as a copy of your ID card with your enquiry.

Types of data processed:

  • Master data (e.g., names, addresses).
  • Contact details (e.g., e-mail, telephone numbers).
  • Content data (e.g., text entries, photographs, videos).
  • Usage data (e.g., websites visited, interest in content, access times).
  • Meta/communication data (e.g., device information, IP addresses).

Categories of data subjects

Visitors and users of the online offering (hereinafter, we also refer to the data subjects collectively as ‘users’).

Purpose of processing

  • Providing the online service, its functions and content.
  • Responding to contact requests and communicating with users.
  • Security measures.
  • Reach measurement/marketing

Terms used

‘Personal data’ means any information relating to an identified or identifiable natural person (hereinafter referred to as ‘data subject’); A natural person is considered identifiable if they can be identified directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special characteristics that express the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.

‘Processing’ means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and covers virtually any handling of data.

‘Pseudonymisation’ means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

‘Profiling’ means any form of automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

‘Controller’ means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.

‘Processor’ means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

Relevant legal bases

In accordance with Art. 13 DSGVO, we hereby inform you of the legal bases for our data processing. If the legal basis is not mentioned in the privacy policy, the following applies: The legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 DSGVO, the legal basis for processing for the fulfilment of our services and the implementation of contractual measures as well as responding to enquiries is Art. 6 para. 1 lit. b DSGVO, the legal basis for processing to fulfil our legal obligations is Art. 6 para. 1 lit. c DSGVO, and the legal basis for processing to safeguard our legitimate interests is Art. 6 para. 1 lit. f DSGVO. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d DSGVO serves as the legal basis.

Security measures

In accordance with Art. 32 DSGVO, we take appropriate technical and organisational measures to ensure a level of security appropriate to the risk, taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons.

These measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as access, input, transfer, availability and separation. Furthermore, we have established procedures to ensure that data subjects' rights are exercised, data is deleted and responses are made to data breaches. Furthermore, we take the protection of personal data into account when developing or selecting hardware, software and procedures, in accordance with the principle of data protection through technology design and data protection-friendly default settings (Art. 25 DSGVO).

Cooperation with processors and third parties

If, in the course of our processing, we disclose data to other persons and companies (processors or third parties), transfer it to them or otherwise grant them access to the data, this will only be done on the basis of a legal permission (e.g. if the transfer of data to third parties, such as payment service providers, is necessary for the performance of a contract in accordance with Art. 6 para. 1 lit. b DSGVO) you have given your consent, a legal obligation provides for this, or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).

If we commission third parties to process data on the basis of a so-called ‘data processing agreement’, this is done on the basis of Art. 28 DSGVO.

Transfers to third countries

If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs in the context of using third-party services or disclosing or transferring data to third parties, this will only take place if it is necessary for the fulfilment of our (pre)contractual obligations, on the basis of your consent, due to a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we only process or have the data processed in a third country if the special requirements of Art. 44 ff. DSGVO are met. This means that processing is carried out, for example, on the basis of special guarantees, such as the officially recognised determination of a level of data protection equivalent to that of the EU (e.g. for the USA through the ‘Privacy Shield’) or compliance with officially recognised special contractual obligations (so-called ‘standard contractual clauses’).

Rights of data subjects

You have the right to request confirmation as to whether data concerning you is being processed and to obtain information about this data, as well as further information and a copy of the data in accordance with Art. 15 DSGVO.

In accordance with Art. 16 DSGVO, you have the right to request the completion of data concerning you or the correction of inaccurate data concerning you.

In accordance with Art. 17 DSGVO, you have the right to request that the data in question be deleted immediately or, alternatively, in accordance with Art. 18 DSGVO, to request a restriction on the processing of the data.

You have the right to request that the data concerning you that you have provided to us be transferred to another controller in accordance with Art. 20 DSGVO.

You also have the right to lodge a complaint with the competent supervisory authority in accordance with Art. 77 DSGVO.

Right of withdrawal

You have the right to withdraw your consent in accordance with Art. 7 (3) DSGVO with effect for the future.

Right to object

You may object to the future processing of data concerning you at any time in accordance with Art. 21 DSGVO. In particular, you may object to processing for direct marketing purposes.

Cookies and right to object to direct marketing

Cookies are small files that are stored on users' computers. Various types of information can be stored in cookies. The primary purpose of a cookie is to store information about a user (or the device on which the cookie is stored) during or after their visit to an online service. Temporary cookies, or ‘session cookies’ or ‘transient cookies’, are cookies that are deleted after a user leaves an online service and closes their browser. Such a cookie can, for example, store the contents of a shopping basket in an online shop or a login status. Cookies that remain stored even after the browser is closed are referred to as ‘permanent’ or ‘persistent’. For example, the login status can be stored if users visit the site after several days. Such cookies can also store the interests of users, which are used for reach measurement or marketing purposes. Cookies that are offered by providers other than the controller operating the online service are referred to as ‘third-party cookies’ (otherwise, if they are only the controller's cookies, they are referred to as ‘first-party cookies’).

We may use temporary and permanent cookies and provide information about this in our privacy policy.

If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in their browser's system settings. Stored cookies can be deleted in the browser's system settings. Excluding cookies may lead to functional restrictions of this online offer.

A general objection to the use of cookies for online marketing purposes can be declared for a large number of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by disabling them in your browser settings. Please note that in this case, not all functions of this online offer may be available.

Deletion of data

The data we process will be deleted or restricted in its processing in accordance with Articles 17 and 18 of the DSGVO. Unless expressly stated in this privacy policy, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and there are no legal retention obligations that prevent its deletion. If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons.

In accordance with legal requirements in Germany, data is stored for 10 years in particular in accordance with Sections 147 (1) AO, Section 257 (1) No. 1 and 4, (4) HGB (books, records, management reports, accounting documents, trading books, documents relevant for taxation, etc.) and for 6 years in accordance with Section 257 (1) No. 2 and 3, (4) HGB (commercial letters).

In accordance with legal requirements in Austria, records must be retained for 7 years in particular pursuant to Section 132(1) of the Federal Tax Code (accounting documents, receipts/invoices, accounts, vouchers, business papers, statements of income and expenditure, etc.), for 22 years in connection with real estate and for 10 years for documents in connection with electronically provided services, telecommunications, radio and television services provided to non-entrepreneurs in EU member states and for which the Mini One Stop Shop (MOSS) is used.

Contractual services

We process the data of our contractual partners and interested parties as well as other clients, customers, clients or contractual partners (collectively referred to as ‘contractual partners’) in accordance with Art. 6 (1) lit. b. DSGVO in order to provide them with our contractual or pre-contractual services. The data processed in this context, the type, scope and purpose of the processing and the necessity of the processing are determined by the underlying contractual relationship.

The data processed includes the master data of our contractual partners (e.g. names and addresses), contact details (e.g. email addresses and telephone numbers) as well as contract data (e.g. services used, contract content, contractual communication, names of contact persons) and payment data (e.g. bank details, payment history).

As a matter of principle, we do not process special categories of personal data unless they are part of commissioned or contractual processing.

We process data that is necessary for the establishment and fulfilment of contractual services and point out the necessity of providing this data if it is not evident to the contractual partners. Disclosure to external persons or companies only takes place if it is necessary within the framework of a contract. When processing data provided to us within the framework of an order, we act in accordance with the instructions of the client and the legal requirements.

When using our online services, we may store the IP address and the time of the respective user action. Storage is based on our legitimate interests, as well as the interests of users in protection against misuse and other unauthorised use. This data is not passed on to third parties unless it is necessary for the pursuit of our claims in accordance with Art. 6 (1) lit. f. DSGVO or there is a legal obligation to do so in accordance with Art. 6 (1) lit. c. DSGVO.

The data is deleted when it is no longer required for the fulfilment of contractual or statutory duties of care and the handling of any warranty and comparable obligations, whereby the necessity of storing the data is reviewed every three years; otherwise, the statutory retention obligations apply.

Administration, financial accounting, office organisation, contact management

We process data in the context of administrative tasks and the organisation of our business, financial accounting and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process in the context of providing our contractual services. The basis for processing is Art. 6(1)(c) DSGVO and Art. 6(1)(f) DSGVO. Customers, interested parties, business partners and website visitors are affected by the processing. The purpose and our interest in the processing lies in administration, financial accounting, office organisation, archiving of data, i.e. tasks that serve to maintain our business activities, perform our tasks and provide our services. The deletion of data with regard to contractual services and contractual communication corresponds to the information specified for these processing activities.

In this context, we disclose or transfer data to the tax authorities, consultants, such as tax advisors or auditors, as well as other fee collection agencies and payment service providers.

Furthermore, based on our business interests, we store information about suppliers, organisers and other business partners, e.g. for the purpose of contacting them at a later date. We generally store this data, most of which is company-related, on a permanent basis.

Contacting us

When contacting us (e.g. via contact form, email, telephone or social media), the user's details are processed for the purpose of handling the contact request and its processing in accordance with Art. 6 (1) (b) DSGVO. The user's details may be stored in a customer relationship management system (‘CRM system’) or comparable enquiry organisation system.

We delete enquiries once they are no longer required. We review the necessity every two years; furthermore, the statutory archiving obligations apply.

Newsletter

The following information provides details about the content of our newsletter, the registration, dispatch and statistical evaluation procedures, and your rights of objection. By subscribing to our newsletter, you agree to receive it and to the procedures described.

Content of the newsletter: We send newsletters, emails and other electronic notifications with promotional information (hereinafter referred to as ‘newsletters’) only with the consent of the recipients or with legal permission. If the content of the newsletter is specifically described during the registration process, this description is decisive for the consent of the users. In addition, our newsletters contain information about our products and accompanying information (e.g. safety instructions), offers, promotions and our company.

Subscriptions to the newsletter are logged in order to be able to prove the registration process in accordance with legal requirements. This includes storing the time of registration and confirmation, as well as the IP address.

The newsletter is sent and its success measured on the basis of the recipient's consent in accordance with Art. 6 (1) (a) and Art. 7 DSGVO in conjunction with Section 107 (2) TKG (German Telecommunications Act) or on the basis of the legal permission in accordance with Section 107 (2) and (3) TKG.

The logging of the registration process is based on our legitimate interests pursuant to Art. 6 para. 1 lit. f DSGVO. Our interest is in using a user-friendly and secure newsletter system that serves our business interests, meets user expectations and also allows us to prove consent.

Cancellation/revocation – You can cancel your subscription to our newsletter at any time, i.e. revoke your consent. You will find a link to cancel the newsletter at the end of each newsletter. We may store the unsubscribed email addresses for up to three years on the basis of our legitimate interests before deleting them in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of a possible defence against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time.

Newsletter – measuring success

The newsletters contain a so-called ‘web beacon’, i.e. a pixel-sized file that is retrieved from our server when the newsletter is opened, or, if we use a mailing service provider, from their server. As part of this retrieval, technical information such as information about your browser and your system, as well as your IP address and the time of retrieval, is initially collected.

This information is used to improve the technical aspects of the services based on the technical data or the target groups and their reading behaviour based on their retrieval locations (which can be determined using the IP address) or access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our intention nor, if used, that of the mailing service provider to monitor individual users. Rather, the evaluations serve to identify the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

Hosting – Use of Prismic as a content management system

The hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, security services and technical maintenance services, which we use for the purpose of operating this online offering.

In doing so, we or our hosting provider process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors to this online service on the basis of our legitimate interests in the efficient and secure provision of this online service in accordance with Art. 6 para. 1 lit. f DSGVO in conjunction with Art. 28 DSGVO (conclusion of a data processing agreement).

Online presence on social media

We maintain an online presence on social networks and platforms in order to communicate with customers, interested parties and users who are active there and to inform them about our services. When accessing the respective networks and platforms, the terms and conditions and data processing guidelines of their respective operators apply.

Unless otherwise stated in our privacy policy, we process the data of users who communicate with us within social networks and platforms, e.g. by posting on our online presences or sending us messages.

Integration of third-party services and content

Within our online offering, we use third-party content and services on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offering within the meaning of Article 6(1)(f) DSGVO) content or service offerings from third-party providers in order to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as ‘content’).

This always requires that the third-party providers of this content recognise the IP address of the users, as they would not be able to send the content to their browsers without the IP address. The IP address is therefore necessary for the display of this content. We endeavour to use only content whose respective providers use the IP address solely for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as ‘web beacons’) for statistical or marketing purposes. Pixel tags can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may include technical information about the browser and operating system, referring websites, visit time and other information about the use of our online offering, and may also be linked to such information from other sources.

Xing

Our online offering may incorporate functions and content from the Xing service, which is provided by XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany. This may include content such as images, videos or text and buttons that allow users to express their liking for the content, subscribe to the authors of the content or subscribe to our posts. If users are members of the Xing platform, Xing can assign the access to the above-mentioned content and functions to the users' profiles there. Xing privacy policy: https://www.xing.com/app/share?op=data_protection.

LinkedIn

Innerhalb unseres Onlineangebotes können Funktionen und Inhalte des Dienstes LinkedIn, angeboten durch die inkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Irland, eingebunden werden. Hierzu können z.B. Inhalte wie Bilder, Videos oder Texte und Schaltflächen gehören, mit denen Nutzer Ihr Gefallen betreffend die Inhalte kundtun, den Verfassern der Inhalte oder unsere Beiträge abonnieren können. Sofern die Nutzer Mitglieder der Plattform LinkedIn sind, kann LinkedIn den Aufruf der o.g. Inhalte und Funktionen den dortigen Profilen der Nutzer zuordnen. Datenschutzerklärung von LinkedIn: https://www.linkedin.com/legal/privacy-policy.. LinkedIn ist unter dem Privacy-Shield-Abkommen zertifiziert und bietet hierdurch eine Garantie, das europäische Datenschutzrecht einzuhalten (https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active). Datenschutzerklärung: https://www.linkedin.com/legal/privacy-policy, Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Web analysis with etracker

The provider of this website uses services from etracker GmbH in Hamburg, Germany (www.etracker.com) to analyse usage data. We do not use cookies for web analysis as standard. If we use analysis and optimisation cookies, we will obtain your explicit consent separately in advance. If this is the case and you agree, cookies will be used to enable statistical reach analysis of this website, measurement of the success of our online marketing measures, and testing procedures, e.g. to test and optimise different versions of our online offering or its components. Cookies are small text files that are stored by the internet browser on the user's device. etracker cookies do not contain any information that enables a user to be identified.

The data generated with etracker is processed and stored exclusively in Germany on behalf of the provider of this website by etracker and is therefore subject to strict German and European data protection laws and standards. etracker has been independently tested and certified in this regard and has been awarded the ePrivacyseal data protection seal of approval.

Data processing is carried out on the basis of the legal provisions of Art. 6 (1) (f) (legitimate interest) of the Datenschutzgrundverordnung (DSGVO). Our concern within the meaning of the GDPR (legitimate interest) is the optimisation of our online offering and our website. As the privacy of our visitors is important to us, data that may allow a connection to an individual person, such as IP addresses, login or device IDs, is anonymised or pseudonymised as early as possible. It is not used for any other purpose, combined with other data or passed on to third parties.

You may object to the aforementioned data processing at any time. Objecting will not have any negative consequences.


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